MARKET RESEARCH

WHAT ARE THE OBJECTIVES OF MARKET RESEARCH?

Classical economic theorists have argued that supply creates its own demand in a market, Adam Smith’s invisible hand theory. The crisis of 1929, which was a crisis of overproduction, proved the opposite. Therefore, before producing, or increasing production, we must…

QUANTITATIVE, QUALITATIVE, DOCUMENTARY: THE DIFFERENT POSSIBLE STUDIES

Whatever the market you are looking for, you need to do some analysis first. Properly executed, these various market studies can tell you in advance whether your product or service will break through quickly and effectively. They can also serve…